FROM HUMBLE BEGINNINGS TO A RISING STAR
From creating the first No Limit Tank piece for Master P to crafting the first Cash Money piece for the Hot Boys, Sol The Jeweler made his mark on the jewelry world long before opening his own shop.
Many even credit him as the first person to say the now-iconic phrase “Bling Bling.” Since 1989, Sol has been serving New Orleans, starting with humble beginnings after arriving in the U.S. with nothing.
The Birth of a Legendary Jeweler
He worked tirelessly in jobs like dry cleaning and fast-food maintenance before finding his place at a jewelery store in the mall, where his professionalism and passion made customers assume he was the owner.
After years of hard work, Sol saved enough to open his own shop on the East Side of New Orleans, sparking the beginning of a legendary journey.
LOYAL TO NEW ORLEANS, BUILDING LEGACY
His store quickly became the go-to spot for the city’s biggest names, with support from Cash Money Records and No Limit Records helping to solidify his reputation across the South. As New Orleans music gained international recognition, Sol’s name traveled with it, making him one of the most respected jewelers in the region.
Today, Sol remains loyal to New Orleans and continues to serve the community with the same dedication that built his legacy. He highlights the importance of his longtime relationship with Curren$y and the Jetlife family, who hold a special place in his journey.
You can now find Sol at his flagship store in Chalmette, located at 8400 West Judge Perez, Suite 36, where he continues to provide top-quality jewelry at the best prices to this day.
